Step One: Determine Your Issue(s) (s)
First you need to determine where your problem is and prioritise the specific pages on your site that aren’t performing as you’d wish. If you have a large website, you’ll want to treat each section of your site (news, products sections, about us, etc.) individually. You’ll also want to look at your search traffic over time and see exactly where the drop occurred. If you can structure your URLs into sections and use subfolders, then look at that particular section of your site, you can focus on optimising that area specifically. Sometimes, your site may be performing well overall except in this one or two areas, and the only way to find out is to divide it into sections in this way.
Use Google Trends to Look for Keyword Decline
Log in to your Google Trends account to look at some of your top keywords and topics. If search demand has stayed at a similar pace while your traffic and rankings have declined, it’s something you’ve done with your site-not a change in how people are searching. One the other hand, if you see that traffic for those search terms overall has dropped significantly (perhaps for a previous year’s data or product that has since gone out of style), it’s time to update your content.
Perform Diagnostic Queries
Perform some queries to get some quick insight on what could be wrong with your page(s) (s).
Search your top keywords. If you have a house cleaning services business in Atlanta, you might be targeting something like “house cleaning services Atlanta” as one of your major targets. Look for how well you’re ranking and if that rank has changed over time SEO in india.
Search for your brand’s name plus a target keyword. In this case, you may search “Yoursite.com house cleaning services Atlanta.” If you aren’t ranking for a keyword like this, you may have a serious issue, such as a penalty from Google around your website or company name.
Paste in a quote from one of your pages (any string of more than about ten words) (any string of more than about ten words). Don’t include the quotation marks to see if Google is picking up your content. (It should be, with such a specific search!)
Search the text string in quotation marks. If you’re ranking for the content in quotes but not the one without quotes, you can assume the issue is not duplicate content, but likely something around your content quality or a Google penalty.
Check site uptime/downtime with a tool like Ping dom. If your site was down and you didn’t know it, this could have heavily influenced your lack of traffic.
Perform on-page and crawl monitoring with a tool such as Screaming Frog for a quick look at any issues happening on your page.
If you’re seeing technical issues, be sure to check for issues on Bing and Yahoo search. If your problems are isolated to Google, it’s likely due to an algorithm update. See Google’s Quality Raters’ Guidelines for the latest updates.
Check your content using Fetch and Render to see how Google sees it, and make note of any issues.
Second Step: Give an Explanation for Your Search Engine Rank Problems.
Now that you have some thoughts on what may be the root of your issues, it is important to formulate some hypotheses about the matter. First things first, you have to figure out what kind of predicament you’re in. Either your rankings have improved, but your traffic has decreased, or your rankings have improved, but your traffic has decreased.
If your site’s rankings have improved yet its traffic has decreased, one or more of the following reasons may be to blame:
Reduce the need for searching (as seen in Google Trends)
New search engine results page features (such as featured snippets, could be stealing more traditional organic traffic)
Brand Problems (have you lately had a PR nightmare?) It’s possible that it’s harming your site’s traffic.)
A switch in Google’s algorithm has caused a number of changes, including a decrease in the significance of local searches compared to the past.
If both visitor numbers and ranks have decreased:
It’s possible that a couple of the problems listed above are also to blame for this predicament, but in most cases, the problem is caused by problems like the ones listed below:
Altertion in the searcher’s purpose. It’s possible that people are looking for a service that’s not the same as the one they usually use.
Low-quality material or stuff that is duplicated. Your material does not provide a sufficient amount of value.
You are losing ground to other businesses in the industry. If you see that your rivals are consistently one step ahead of you, it is possible that it is time for you to adopt some of the strategies that they use.
Concerns of a technical nature If your material isn’t being indexed, your performance is subpar, or you’re experiencing other problems of a similar kind, you may want to investigate your technical options.
Engagement problems. It’s possible that people are checking out your website, but since they don’t find what they’re looking for there, they swiftly leave.
Step Three: It’s Time to Make Some Adjustments
After you have conducted your investigation and developed your hypothesis, it is time to start making some adjustments. The following is a concise summary of the approaches that may be taken to solve each of the issues mentioned above.
Technical and On-Page Issues: Request that Google do a fresh crawl and index of your website.
Depending on how many pages are involved, this might take anything from a few days to a few weeks.
Concerning Problems with Links and Spam: These may take months to resolve, and it is preferable to prevent them entirely by adopting connecting best practises from the beginning of the process. It’s even possible that you’ll need to wait for an algorithm change.
Make Significant Improvements to a Large Number of Your Section Pages. It won’t make much of a difference if you only update a little bit of the component of your website that isn’t doing very well. In order to feel the full effect of this change, you will need to update the bulk of these pages. It is possible that in some situations, removing and replacing your URLs will be preferable than attempting to repair your old URLs.
Specifically Targeting Pages That Aren’t Performing Well:
You should update the material that is already on your website as well as add new stuff. This is particularly important if there is information or state that is no longer accurate. This is an excellent strategy for rapidly improving your ranking in the search results.
Republish old information in order to maintain its relevance. Even though the content of your page is excellent, if it hasn’t been updated in a while and was published many years ago, Google will still consider it to be out of date and not as relevant as it once was.
If you haven’t previously optimised for search engine optimization (SEO), start doing so now. If the rankings for your target term have changed dramatically, you should also alter your content to reflect these changes.
Optimize your title. It is one of the most important elements of your content since it encourages readers to click to read more and to remain on your website. Be sure that it is memorable and that it contains your keyword.
Although SEO is not an exact science, using these strategies should make it easier for you to identify pages on your site that are underperforming. Be sure to maintain a close check on algorithm adjustments as well as news about SEO on a regular basis in order to remain up to speed on the possible reasons why sites are ranking low.
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