If you want to reach more people and have more interaction with your business’s consumers, Instagram is a terrific tool. There are 8 compelling arguments in favor of signing up today.
Instagram has proven to be an effective marketing tool for companies seeking to increase brand awareness and product sales. Instagram offers paid ad space and sponsorships, but companies may start and build a sizable following at no out-of-pocket expense. You may be doing a huge disservice to your company if you haven’t joined the Instagram crowd yet.
What Is Instagram?
In terms of social media platforms, Instagram is one of the most widely used. Users may upload photos and videos to their profiles, publish “Stories” that disappear after 24 hours, create “Reels” of short movies (with a maximum length of 15 seconds), watch “IGTV” videos, and even purchase products from online retailers without leaving the app. Instagram’s parent firm, Facebook, has more than a billion monthly users.
Here are 8 reasons why Instagram is becoming increasingly important and how your business may profit from joining.
1. Instagram’s User Base Continues To Grow Rapidly
Instagram claims that it presently has over 1 billion active users across all its social media platforms. Over 500 million individuals use the site on a daily basis, out of the total number of users in the millions. Businesses have the potential to reach unfathomable heights with a well-executed Instagram strategy, given the sheer volume of users on the platform.
2. Instagram Offers A Direct Revenue Stream For Businesses
Instagram is a social media network that has developed over time to incorporate in-app purchases. Putting products in the media for financial gain has been more prevalent recently. The most recent change is the addition of a Shop tab to the Instagram home dock, making it easier for users to find and buy products from businesses they follow. A new Instagram feature is called “shoppable posts,” which let retailers add price, description, and “shop now” buttons to images of goods.
3. Using Stories To Market Your Company Helps It Connect With Customers
Using Instagram may help you humanize your business and reassure potential clients that you’re not just another faceless corporation. Many of the app’s capabilities may be used for this purpose, but live postings and stories will have the most impact.
The most effective application of real-time narratives is to provide glimpses into the inner workings of your business and its personnel. Videos showcasing the manufacturing process, interviews with coworkers, and live Q&A sessions are all good examples.
In addition to establishing a sense of familiarity and trust with your audience, you can buy automatic Instagram story views for your valuable story posts. Putting a human face on your brand with Instagram live postings is a great approach to attracting new customers. Customers are more likely to give your product a chance if they view you as more than just another faceless corporation out to make a buck.
4. Gain Exposure With Trending Hashtags
New businesses on the block may feel threatened by established rivals, but the smart use of hashtags may help them stand out. Coca-#ShareaCoke, Cola’s Charmin’s #TweetFromTheSeat, and Calvin Klein’s #MyCalvins are just a few examples of wildly successful Instagram hashtags that have become cultural icons and elevated the brands they represent.
5. You May Interact With Clients In A Productive Manner
What could be better than letting people know you exist? What about the possibility of everyday interaction with them? People are not shy about voicing their approval or disapproval of products or services. Users of Instagram may interact with one other by liking, commenting on, and sharing content they find interesting. The more attention your business receives in the form of likes and comments, the better. Taking high-quality photographs, utilizing local hashtags, and collaborating with other companies are all proven methods to increase the number of likes you receive.
6. You Can Monitor The Industry
Businesses may use Instagram to spy on their rivals and learn from their followers’ activities. Keep a close eye on them to see how often they publish, what kind of content they share, and how they interact with their audience. What you learn can help you develop a plan of action that’s tailored specifically to your needs.
7. Promote Your Brand On Instagram And Reach A Wider Audience
Instagram advertising is an effective way to market your business to a wide audience in a way that you can control and measure. You may reach a highly targeted audience, drive traffic to your website, and compile user feedback to improve future social media marketing efforts.
8. Instagram Insights
If you’re just getting started with social media marketing, Instagram Insights may provide you with a wealth of useful information about your audience. As well as the performance of your content that you can use on your other platforms. You can find out how well each post does when your followers are most active on the app. Also, what age range they fall into when they are most likely to be online, and when is the ideal time of day to publish.