The possibilities in terms of content are endless on your own website . For example, also consider:

1. Lists

A simple, but very effective piece of content is a list, or listicle, on your blog. Not istanbul escort only because it is hugely shareable among your readers, but also because the long nature of this content contributes to your SEO. A longer text scores better than a short text, that is the credo. This is partly because you have more text to process relevant links.

2. Evergreen content

‘Evergreen content’ are blog articles that are always relevant to your target group or sector – so not tied to current events. These texts ensure a stable flow of visitors over a longer period of time. In short: timeless content. Think of texts that offer general explanations and thus form a useful reference work. You can contact Best SEO Services Agency in London

Some examples that work:

• What is [topic] anyway?
• Practical how to’s
• Interviews
• The history of [topic]
• Own research (preferably with data and statistics)

The better the content, the more visitors. This improves the relevance of the article, increasing the chance that the blog article will appear higher in Google search results. Of course, make sure that the text is SEO-optimized.

3. Photo Gallery

Content isn’t just textual, in fact, visual content is becoming more important than it already was. Due to the power of video, images are often overlooked as a driver of your SEO ranking. A photo gallery on your blog, for example, can provide valuable content, if properly arranged. Think of a photo report of an event, product photos or a gallery in the form of a listicle . Why this is good for SEO? Because all the alt texts and the file names of the images also count when someone searches for images in Google. Also ensure deep linking: give each photo a separate URL when the individual image is clicked.

4. Video

Marketers can no longer do without video. But incorporating your video into a blog is not enough to improve your SEO. Google doesn’t index the content of the video, of course, so doesn’t know what’s in it either. Shame. This can be circumvented by a simple trick and you can have the video ranked via your blog. Include a transcript so people can find your blog when they search for things that happen in the video. This is especially recommended for interviews and explainer videos, in which the content is leading. You can get in touch with Best SEO Services Agency in London

5. FAQ

An FAQ page is of course there to help your customers. But this page can also do wonders for SEO. Therefore, it is also advisable to pay attention to the questions, not just the answers. Think in terms of your target audience: what are they looking for? And which question do they type the most in search engines? Word the questions in the same way they are asked.

6. Case studies

Actually a form of evergreen content on your blog, but for B2B companies a must to separate it from a blog – and make it a separate section. Regularly writing customer cases contributes to your authority, and not just at Google. After all, you show how you work. From a SEO point of view, it is valuable content for your readers and you may be able to piggyback on a well-known company name.

Offsite SEO Tips

There are also countless options for working on your SEO ranking with content outside your own site:

7. Link Building

Link building has a negative connotation, which is because some companies pay shady websites to post links to their own website. If you stay out of this way of working, link building for SEO is still a good way to get your page to rank well. And you don’t have to pay at all. Provide earned media : for example, write a guest blog on a website that has common ground with your sector and ask for a link to your website in return.

If you have an active PR strategy, it is necessary to appear in news items with a link .

8. Respond externally

An interesting form of content are substantive strong reactions. Under blogs, on a forum, on services like Quora or on social media: comments regularly appear in search results. Don’t forget to put a link to your company in your data, after all, we are link building. Note: do not do this on social media, because links from the largest social networks are given a nofollow attribute.

Then why respond to social media? It’s good for your authority as a brand or person to let yourself be heard. In addition, it is valuable for your indirect SEO, as will be apparent from the text below. You can take the services of Best SEO Services Agency in London

9. Social Media

If many people visit your profile on social media, or if many people read your posts, this means that Google considers the traffic to your website (or page on that website) from that profile as valuable, so that your page will rank better in search engines. So it does make sense to fill in your profiles properly and to be active on social media. Indirectly , links on social media and the associated profiles therefore ensure better SEO.

Articles on LinkedIn also provide a result in Google. However, make sure that this is not duplicate content with your blog, for example. So write unique content on Linkedin. An example of articles that may not fit on your website, but on Linkedin, are personal experiences within your sector. Or give a personal twist to a vacancy on your website, and link to it.

Last but not least : Google Reviews are especially good for local visibility in search engines. It is therefore a good idea to hand over content for a while and ask for a review. It is of course up to you to ensure that that piece of text has a positive approach