SEO should be a fundamental part of any business’s digital marketing strategy. It has several benefits, including increased visibility, more traffic, and more sales.
One of the easiest ways to optimize your website is by creating internal links (also known as internal linking). But what exactly are they and how do they help your SEO?
In this article, we’ll look at the importance of internal linking and how you can create internal links that will help your website rank better in search engines like Google.
Internal linking and on-page SEO
Technical SEO Company Vancouver can help you with your internal linking and on-page SEO.
Internal linking is the process of linking one page on your website to another.
This can be done by adding links to blog posts, landing pages, or product pages. On-page SEO is the process of optimizing individual web pages to rank higher in search engine results.
Technical SEO Agency Vancouver can help you with both of these things. Technical SEO Companies Vancouver will help you increase your website’s visibility in search engine results pages (SERPs), as well as improve your click-through rate (CTR).
Adding internal links to your website can help improve your website’s crawlability, which is important for both users and search engines.
Planning your internal links
If you’re not familiar with the term, internal linking refers to the process of linking one page on your website to another.
This is different from external linking, which is when you link to a page on someone else’s website. To continue reading about this topic, please visit our Technical SEO Company Vancouver blog.
Getting in touch with your content
You want your website to be successful, but how? You may have heard of Search Engine Optimization (SEO) before, but what is internal linking and how does it help your website’s ranking?
Internal linking is a process where you link one page of your website to another. This helps search engines understand your website’s structure and can give clues about the topic of a page.
This is beneficial for SEO because it can help improve your website’s click-through rate (CTR).
A higher CTR means that more people are finding your website helpful and are more likely to visit it again in the future. Plus, internal linking can also help improve your website’s PageRank.
Link building with anchor text
Technical SEO Agency Vancouver building with anchor text is a process whereby you create links from one page on your website to another.
This is done by using keywords in the anchor text that point to the page you’re linking to.
The benefits of internal linking are twofold: first, it helps search engines understand the structure of your website and second, it can help improve your website’s ranking for certain keywords.
Search engines will be able to tell which pages are most important on your site based on how many other pages link back to them.
Analyzing, growing, and planning your link portfolio
As a technical SEO agency Vancouver, we’re often asked about the benefits of internal linking and how it can help improve website ranking. So let’s find out more!
A study by MOZ found that 93% of companies who increased their internal links received higher rankings on Google.
Furthermore, another study found that when looking at 2 million URLs from websites in the top 10 search results for 1,000 keywords, 86% had an internal link somewhere on their page to content on the same domain.
The research concluded that there is a direct correlation between sites with high numbers of internal links getting better rankings on Google.
The purpose of having quality content available on your site is to attract external links – but you also need to promote this content internally so people will come back and visit it time and time again – otherwise your site is going to stagnate in search engine rankings.
Embedding images in blogs posts
Internal linking is a process whereby you link one page on your website to another. This can be done in several ways, but the most common is to use hyperlinks.
When done correctly, internal linking can help improve your website’s technical SEO Company Vancouver in several ways.
First, it allows search engines to index more pages from your site, which in turn will give them more information about what your site has to offer.
In addition, it makes it easier for visitors to find the content they’re looking for because if they click on an image that links back to another post within the same blog they’ll still be able to find the content they were originally looking for even if it was buried under several other posts.
Finally, internal linking also helps visitors by reducing dead ends.
If you create a page with links that lead nowhere then users who click on those links will simply get frustrated and leave your site because there’s nothing else left for them to see.
Using an internal linking tool like Seamless or WebLingo
Internal linking is a process whereby you link one page on your website to another. This can be done in several ways, but the most common is to use anchor text.
This is the text that appears on a page that, when clicked, takes you to another page. An example would be if you were reading an article about food, and wanted to know more about wine pairing.
You might click on an anchor text link with wine or pairing in it. When you do this, the text on the next page will say something like Continue reading here.
The importance of being relevant
In the world of SEO, relevance is one of the most important concepts. After all, if your website isn’t relevant to what people are searching for, it’s not going to rank well on search engine results pages (SERPs).
That’s why internal linking is so important: it helps show search engines that your website is relevant to a particular topic. When done correctly, internal linking can also help improve your website’s overall user experience.